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“When your goals are clearly defined and intelligently set, you have, in essence, taken a major step toward programming your left brain. That frees your right brain to be its creative best.” — Zig Ziglar An aeronautical engineer by education, Mr. ...
[Read more] about Right Brain – Left Brain: Reality or Myth?

If the thought of including science and gift-giving in the same sentence causes a frown to crease your brow and lips, please listen up for a couple of minutes. Perhaps you are of the mind that the intrusion of science would reduce gift-giving to a ...
[Read more] about The Science of Gift Giving

There’s never been a more exciting time to be part of the world of market research. With the digital revolution powering new technological advances at every turn, the opportunities these innovations afford the market research industry are genuinely ...
[Read more] about Combining Hard and Soft Skills for Success in Market Research

Remember that recent online purchase and the short questionnaire that appeared moments after the sale confirmation? For two minutes of your time and the answers to several simple questions, you received an incentive to consider additional purchases. ...
[Read more] about Is Market Research Right for You?

The term “data loss” conjures up visions of computer crashes, server meltdowns, files destroyed in a fire, and other “poof, they’re gone!” scenarios. A physical loss of the actual data, however, often happens through intentional or unintentional ...
[Read more] about Protecting Your Data from Loss and Misuse

When the rise of generics shortened the timeline for making proprietary sales of new drugs, pharma realized the need to transition from the core competency of research to marketing. The promotion of their products would be necessary to achieve the ...
[Read more] about Why Pharmaceuticals and Data Science Belong Together