Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the expansion of a growing consumer base. As the business climate shifts, creating new “norms” and revealing new trends and [...]
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]
Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset. Although not a new concept, the process is gaining momentum among analysts and analytic companies, as a straightforward method for achieving maximum value from multiple data sources. This type [...]
Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally. Wait. Is afflicted the correct term? Is perfectionism a negative trait? Psychological researchers define perfectionism as striving for flawlessness, holding excessively high [...]
The good news: The advances in computer science technology have pioneered breakthroughs and processes and discoveries unimaginable only a decade ago. The bad news: Despite these incredible leaps forward, no one has discovered a formula to “error-proof” the coding that makes all these software-driven processes functional. “Software powers social networks, controls vast supply chains, gets [...]
As a trend to watch in 2019, Pam Baker notes, “You can expect edge computing to rise in adoption rates given the nature and growth of the Internet of Things and the mind-boggling demands for increased speeds in analytics. Data and analytics usage will thus lean more toward a distributed model rather than a centralized one.” [...]
“Consumer data will be the biggest differentiator in the next two or three years. Whoever unlocks the reams of data and uses it strategically will win.” —Angela Jean Ahrendts Sr VP Of Retail, Apple A January LinkedIn report declared data scientist as the most promising job in America for 2019. Data scientist topped Glassdoor's list [...]
Edge analytics—the approach to data collection and analysis whereby automated analytical computations are performed at a sensor, network switch, peripheral node, or another connected device, rather than later, after sending the data to a centralized data store. The analysis takes place in near real-time at a non-central point, in a “decentralized” environment. “One way to [...]
Eva Murray, who leads the Business Intelligence department at Exasol, believes in the power of story. “Stories are the common currency of humanity. Humans have used storytelling for thousands of years to share our history, to pass on and preserve information and to communicate important messages. When reality becomes complicated, stories offer the form, the [...]
Increasingly, ethics and data science are topics in the same conversation—around the water cooler, in the board room, in the university classroom, around the dinner table, and on a leisurely evening walk through the neighborhood. According to some in the data analytics field - it’s about time! They’ve been beating the data science ethic’s drum [...]