When the rise of generics shortened the timeline for making proprietary sales of new drugs, pharma realized the need to transition from the core competency of research to marketing. The promotion of their products would be necessary to achieve the sought-after ROI in the future. Now, another shift is required to maintain competitiveness and be [...]
Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the expansion of a growing consumer base. As the business climate shifts, creating new “norms” and revealing new trends and [...]
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]
Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset. Although not a new concept, the process is gaining momentum among analysts and analytic companies, as a straightforward method for achieving maximum value from multiple data sources. This type [...]
Small business is big business for the United States’ economy. According to the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the U.S. in 2016. Firms with fewer than 500 workers accounted for 99.7 percent of those businesses. “Information is power. For small businesses, it can make the difference between [...]
Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally. Wait. Is afflicted the correct term? Is perfectionism a negative trait? Psychological researchers define perfectionism as striving for flawlessness, holding excessively high [...]
The good news: The advances in computer science technology have pioneered breakthroughs and processes and discoveries unimaginable only a decade ago. The bad news: Despite these incredible leaps forward, no one has discovered a formula to “error-proof” the coding that makes all these software-driven processes functional. “Software powers social networks, controls vast supply chains, gets [...]