"Information is the oil of the 21st century, and analytics is the combustion engine." – Peter Sondergaard, senior vice president, Gartner Research There was a time when the data from doing business—the numbers, the info, the facts—simply happened. It all existed because someone was engaged in business. It accumulated just because . . . Well, [...]
According to a poll from YouGov on December 2— 64% of adults surveyed said the next decade began on January 1, 2020 17% agreed with most experts who believe that January 1, 2021, will start the next decade 19% are unsure when the next decade begins Whether you side with Team 0, Team 1, or fall [...]
With all the talk about the field of data science and the growing demand for analysts, many students and interested individuals are checking out this promising field. And with good reason, as the industry offers well-paying positions coupled with a demand that sees no end. However, the analytical world of data science is not everyone’s [...]
There’s no shortage of opinions or predictions on what’s ahead for the field of data science, dubbed in 2012 as the “sexiest job of the 21st century.” But first, let’s look at some picture-painting stats concerning the job market for this exploding field. Job openings have skyrocketed by an incredible 650% since 2012. By 2020, [...]
“When your goals are clearly defined and intelligently set, you have, in essence, taken a major step toward programming your left brain. That frees your right brain to be its creative best.” -- Zig Ziglar An aeronautical engineer by education, Mr. B. tucked his pilots’ license in his back pocket and became a successful businessman, [...]
There’s never been a more exciting time to be part of the world of market research. With the digital revolution powering new technological advances at every turn, the opportunities these innovations afford the market research industry are genuinely thrilling. Yet, regardless of the technology, the rapid-pace advances, the tools, and resources, it’s the researcher who [...]
Remember that recent online purchase and the short questionnaire that appeared moments after the sale confirmation? For two minutes of your time and the answers to several simple questions, you received an incentive to consider additional purchases. Where your brief survey experience concluded, the analysis of your feedback commenced. Welcome to the world of market [...]
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]
Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset. Although not a new concept, the process is gaining momentum among analysts and analytic companies, as a straightforward method for achieving maximum value from multiple data sources. This type [...]
Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally. Wait. Is afflicted the correct term? Is perfectionism a negative trait? Psychological researchers define perfectionism as striving for flawlessness, holding excessively high [...]
