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Harnessing the Power of Big Data for Small Businesses

Small business is big business for the United States’ economy. According to the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the U.S. in 2016. Firms with fewer than 500 workers accounted for 99.7 percent of those businesses. “Information is power. For small businesses, it can make the difference between [...]

By |2019-08-27T20:14:46+00:00August 8th, 2019|Blog|1 Comment

6 Top Skills for Data Scientists in 2019

According to a recent LinkedIn report, the position of data scientists holds the status of number one most promising job in America for 2019. The position has also topped Glassdoor's list of Best Jobs in America for the past four years. These reports come as no surprise, as regardless of the company size or type of industry, [...]

By |2019-04-22T19:35:57+00:00April 22nd, 2019|Blog|0 Comments

4 Big Data Myths Debunked

While many in the business world tout the revolutionary transformation brought about by Big Data, others remain skeptical that this analytical process will ever live up to its reputation. The promise of greater efficiency and business growth through the insights provided by Big Data—including market trends/fluctuations and consumer likes/dislikes as well as future predictions—have yielded [...]

By |2019-04-19T04:25:57+00:00April 19th, 2019|Blog|0 Comments

AI and Market Researchers   

AI is the simulation of human intelligence processes by machines, especially computer systems. One way we see AI around us is in the myriad of technological devices entering our world almost daily. From continually advancing smartphones to smart cars; from navigation to banking and finance, AI is a part of our current lives and quickly [...]

By |2019-03-25T23:29:54+00:00March 25th, 2019|Blog|0 Comments

Guidelines and Tips to Ensure Pharma Data Integrity

The sheer volume of pharmaceuticals developed, tested, manufactured, processed and packaged both domestically and abroad demand strict adherence to Current Good Manufacturing Practices (CGMPs). The numbers are mammoth. According to current reports: The US pharmaceutical industry had a 40% share of the global market Estimated sales of $333 billion, the largest in the world Directly [...]

By |2019-03-05T14:09:17+00:00March 5th, 2019|Blog|0 Comments

The Growth of Behavioral Research in Market Research: Benefits & Caveats

Part 1 Behavioral research examines the many variables that form the habits people develop throughout life.1 In turn, these habits make us who we are and impact nearly every aspect of daily living including our spending habits and buying patterns. Conversely, market research inundates decision-makers with a rapid-fire amount of detail about our consumer needs, preferences, and [...]

By |2019-01-25T18:16:42+00:00January 25th, 2019|Blog|0 Comments

Pharma Tackles the Talent-Driven Market  

According to the Bureau of Statistics (BLS), the unemployment rate declined to 3.7 percent in September, and total nonfarm payroll employment increased by 134,000. Job gains occurred in professional and business services, in health care, and in transportation and warehousing. 1 In today’s candidate-favorable job market employers must look harder and work smarter to fill [...]

By |2019-01-18T04:27:16+00:00January 18th, 2019|Blog|0 Comments
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