Eva Murray, who leads the Business Intelligence department at Exasol, believes in the power of story. “Stories are the common currency of humanity. Humans have used storytelling for thousands of years to share our history, to pass on and preserve information and to communicate important messages. When reality becomes complicated, stories offer the form, the [...]
In our increasingly data-driven world, business professionals find themselves daily immersed in data. That reality has placed priority status on determining the best ways to clearly and impactfully communicate this wealth of information. “Data is everywhere, but it’s what we do with that data, what insights we tap into that make it so valuable. And [...]
We understand the WHY of data visualization. We know the use of charts and graphs and pictures helps the brain process complex information; that patterns and trends are more readily revealed and recognized in visual data displays than in text-based data delivery formats; how the same data presented via visualization is vastly more efficient, effective, [...]
Part 1 Behavioral research examines the many variables that form the habits people develop throughout life.1 In turn, these habits make us who we are and impact nearly every aspect of daily living including our spending habits and buying patterns. Conversely, market research inundates decision-makers with a rapid-fire amount of detail about our consumer needs, preferences, and [...]