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The Science of Gift Giving

If the thought of including science and gift-giving in the same sentence causes a frown to crease your brow and lips, please listen up for a couple of minutes. Perhaps you are of the mind that the intrusion of science would reduce gift-giving to a cold, clinical experience that douses every bit of the warm [...]

By |2019-12-05T21:54:47+00:00December 5th, 2019|Blog|0 Comments

Combining Hard and Soft Skills for Success in Market Research

There’s never been a more exciting time to be part of the world of market research. With the digital revolution powering new technological advances at every turn, the opportunities these innovations afford the market research industry are genuinely thrilling. Yet, regardless of the technology, the rapid-pace advances, the tools, and resources, it’s the researcher who [...]

By |2019-11-27T18:35:44+00:00November 27th, 2019|Blog|0 Comments

Is Market Research Right for You?

Remember that recent online purchase and the short questionnaire that appeared moments after the sale confirmation? For two minutes of your time and the answers to several simple questions, you received an incentive to consider additional purchases. Where your brief survey experience concluded, the analysis of your feedback commenced. Welcome to the world of market [...]

By |2019-11-15T12:19:24+00:00November 15th, 2019|Blog|0 Comments

Protecting Your Data from Loss and Misuse

The term “data loss” conjures up visions of computer crashes, server meltdowns, files destroyed in a fire, and other “poof, they’re gone!” scenarios. A physical loss of the actual data, however, often happens through intentional or unintentional means, by people or processes, either within or outside of the organization. Common unintentional causes of data loss [...]

By |2019-10-25T01:01:09+00:00October 25th, 2019|Blog|0 Comments

Why Pharmaceuticals and Data Science Belong Together

When the rise of generics shortened the timeline for making proprietary sales of new drugs, pharma realized the need to transition from the core competency of research to marketing. The promotion of their products would be necessary to achieve the sought-after ROI in the future. Now, another shift is required to maintain competitiveness and be [...]

By |2019-10-14T04:38:49+00:00October 14th, 2019|Blog|0 Comments

4 Challenges Facing Market Research

Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the expansion of a growing consumer base. As the business climate shifts, creating new “norms” and revealing new trends and [...]

By |2019-09-26T21:43:51+00:00September 26th, 2019|Blog|1 Comment

Big Data and Drug Discovery 

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]

By |2019-09-18T20:24:38+00:00September 18th, 2019|Blog|0 Comments

The WHAT, the WHY and the HOW of Data Blending

Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset. Although not a new concept, the process is gaining momentum among analysts and analytic companies, as a straightforward method for achieving maximum value from multiple data sources. This type [...]

By |2019-09-12T20:22:06+00:00September 12th, 2019|Blog|0 Comments

Harnessing the Power of Big Data for Small Businesses

Small business is big business for the United States’ economy. According to the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the U.S. in 2016. Firms with fewer than 500 workers accounted for 99.7 percent of those businesses. “Information is power. For small businesses, it can make the difference between [...]

By |2019-08-27T20:14:46+00:00August 8th, 2019|Blog|1 Comment

Perfectionism: Friend or Foe?

Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally. Wait. Is afflicted the correct term? Is perfectionism a negative trait? Psychological researchers define perfectionism as striving for flawlessness, holding excessively high [...]

By |2019-07-25T21:13:45+00:00July 25th, 2019|Blog|0 Comments