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Why Pharmaceuticals and Data Science Belong Together

When the rise of generics shortened the timeline for making proprietary sales of new drugs, pharma realized the need to transition from the core competency of research to marketing. The promotion of their products would be necessary to achieve the sought-after ROI in the future. Now, another shift is required to maintain competitiveness and be [...]

By |2019-10-14T04:38:49+00:00October 14th, 2019|Blog|0 Comments

4 Challenges Facing Market Research

Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the expansion of a growing consumer base. As the business climate shifts, creating new “norms” and revealing new trends and [...]

By |2019-09-26T21:43:51+00:00September 26th, 2019|Blog|1 Comment

Big Data and Drug Discovery 

“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]

By |2019-09-18T20:24:38+00:00September 18th, 2019|Blog|0 Comments

The WHAT, the WHY and the HOW of Data Blending

Let’s begin with the WHAT. In the simplest of terms, data blending takes data from multiple data sources and combines it into one useful, functioning dataset. Although not a new concept, the process is gaining momentum among analysts and analytic companies, as a straightforward method for achieving maximum value from multiple data sources. This type [...]

By |2019-09-12T20:22:06+00:00September 12th, 2019|Blog|0 Comments

Harnessing the Power of Big Data for Small Businesses

Small business is big business for the United States’ economy. According to the Census Bureau’s Annual Survey of Entrepreneurs, there were 5.6 million employer firms in the U.S. in 2016. Firms with fewer than 500 workers accounted for 99.7 percent of those businesses. “Information is power. For small businesses, it can make the difference between [...]

By |2019-08-27T20:14:46+00:00August 8th, 2019|Blog|1 Comment

Perfectionism: Friend or Foe?

Perfectionism is on the rise, according to multiple studies conducted over the last twenty-plus years. The “complex beast” as some have dubbed this particularism, has increased substantially among men and women who are afflicted equally. Wait. Is afflicted the correct term? Is perfectionism a negative trait? Psychological researchers define perfectionism as striving for flawlessness, holding excessively high [...]

By |2019-07-25T21:13:45+00:00July 25th, 2019|Blog|0 Comments

Winning the War on Coding Mistakes 

The good news: The advances in computer science technology have pioneered breakthroughs and processes and discoveries unimaginable only a decade ago. The bad news: Despite these incredible leaps forward, no one has discovered a formula to “error-proof” the coding that makes all these software-driven processes functional. “Software powers social networks, controls vast supply chains, gets [...]

By |2019-07-11T23:46:37+00:00July 11th, 2019|Blog|0 Comments

The Pros and Cons of Edge Analytics

As a trend to watch in 2019, Pam Baker notes, “You can expect edge computing to rise in adoption rates given the nature and growth of the Internet of Things and the mind-boggling demands for increased speeds in analytics. Data and analytics usage will thus lean more toward a distributed model rather than a centralized one.” [...]

By |2019-06-27T20:44:53+00:00June 27th, 2019|Blog|0 Comments

 Data Science and the Job Market

“Consumer data will be the biggest differentiator in the next two or three years. Whoever unlocks the reams of data and uses it strategically will win.” —Angela Jean Ahrendts Sr VP Of Retail, Apple A January LinkedIn report declared data scientist as the most promising job in America for 2019. Data scientist topped Glassdoor's list [...]

By |2019-06-20T20:25:42+00:00June 20th, 2019|Blog|0 Comments

The Scoop on Edge Analytics

Edge analytics—the approach to data collection and analysis whereby automated analytical computations are performed at a sensor, network switch, peripheral node, or another connected device, rather than later, after sending the data to a centralized data store. The analysis takes place in near real-time at a non-central point, in a “decentralized” environment. “One way to [...]

By |2019-06-13T14:50:23+00:00June 13th, 2019|Blog|0 Comments