The term “data loss” conjures up visions of computer crashes, server meltdowns, files destroyed in a fire, and other “poof, they’re gone!” scenarios. A physical loss of the actual data, however, often happens through intentional or unintentional means, by people or processes, either within or outside of the organization. Common unintentional causes of data loss [...]
When the rise of generics shortened the timeline for making proprietary sales of new drugs, pharma realized the need to transition from the core competency of research to marketing. The promotion of their products would be necessary to achieve the sought-after ROI in the future. Now, another shift is required to maintain competitiveness and be [...]
Market research has always been, and will always be, a driving force in steering business decisions about critical aspects of company operations from overall organization to more specific elements like marketing campaigns, product innovation, and the expansion of a growing consumer base. As the business climate shifts, creating new “norms” and revealing new trends and [...]
“Without big data analytics, companies are blind and deaf, wandering out onto the web like deer on a freeway.” – Geoffrey Moore, American Management Consultant, and Author The first arenas to feel a transforming impact from the world of big data were marketing, sales, and service. The reach of data analytics then extended to industries [...]