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Data Visualization – Part 3: Bring Your Data to Life with Storytelling

Eva Murray, who leads the Business Intelligence department at Exasol, believes in the power of story. “Stories are the common currency of humanity. Humans have used storytelling for thousands of years to share our history, to pass on and preserve information and to communicate important messages. When reality becomes complicated, stories offer the form, the [...]

By |2019-05-25T12:54:26+00:00May 25th, 2019|Blog|0 Comments

Data Visualization – Part 2: The Role of Storytelling

In our increasingly data-driven world, business professionals find themselves daily immersed in data. That reality has placed priority status on determining the best ways to clearly and impactfully communicate this wealth of information. “Data is everywhere, but it’s what we do with that data, what insights we tap into that make it so valuable. And [...]

By |2019-05-11T06:57:23+00:00May 11th, 2019|Blog|0 Comments

Data Visualization – Part 1: Evaluating, Engaging, and Empowering Your Audience

We understand the WHY of data visualization. We know the use of charts and graphs and pictures helps the brain process complex information; that patterns and trends are more readily revealed and recognized in visual data displays than in text-based data delivery formats; how the same data presented via visualization is vastly more efficient, effective, [...]

By |2019-05-01T20:42:06+00:00May 1st, 2019|Blog|0 Comments

6 Top Skills for Data Scientists in 2019

According to a recent LinkedIn report, the position of data scientists holds the status of number one most promising job in America for 2019. The position has also topped Glassdoor's list of Best Jobs in America for the past four years. These reports come as no surprise, as regardless of the company size or type of industry, [...]

By |2019-04-22T19:35:57+00:00April 22nd, 2019|Blog|0 Comments

4 Big Data Myths Debunked

While many in the business world tout the revolutionary transformation brought about by Big Data, others remain skeptical that this analytical process will ever live up to its reputation. The promise of greater efficiency and business growth through the insights provided by Big Data—including market trends/fluctuations and consumer likes/dislikes as well as future predictions—have yielded [...]

By |2019-04-19T04:25:57+00:00April 19th, 2019|Blog|0 Comments

The Growth of Behavioral Research in Market Research: Benefits & Caveats

Part 1 Behavioral research examines the many variables that form the habits people develop throughout life.1 In turn, these habits make us who we are and impact nearly every aspect of daily living including our spending habits and buying patterns. Conversely, market research inundates decision-makers with a rapid-fire amount of detail about our consumer needs, preferences, and [...]

By |2019-01-25T18:16:42+00:00January 25th, 2019|Blog|0 Comments
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