Storytelling

Eva Murray, who leads the Business Intelligence department at Exasol, believes in the power of story. “Stories are the common currency of humanity. Humans have used storytelling for thousands of years to share our history, to pass on and preserve information and to communicate important messages. When reality becomes complicated, stories offer the form, the [...]

In our increasingly data-driven world, business professionals find themselves daily immersed in data. That reality has placed priority status on determining the best ways to clearly and impactfully communicate this wealth of information. “Data is everywhere, but it’s what we do with that data, what insights we tap into that make it so valuable. And [...]