"Information is the oil of the 21st century, and analytics is the combustion engine." – Peter Sondergaard, senior vice president, Gartner Research There was a time when the data from doing business—the numbers, the info, the facts—simply happened. It all existed because someone was engaged in business. It accumulated just because . . . Well, [...]
There’s no shortage of opinions or predictions on what’s ahead for the field of data science, dubbed in 2012 as the “sexiest job of the 21st century.” But first, let’s look at some picture-painting stats concerning the job market for this exploding field. Job openings have skyrocketed by an incredible 650% since 2012. By 2020, [...]
“When your goals are clearly defined and intelligently set, you have, in essence, taken a major step toward programming your left brain. That frees your right brain to be its creative best.” -- Zig Ziglar An aeronautical engineer by education, Mr. B. tucked his pilots’ license in his back pocket and became a successful businessman, [...]
There’s never been a more exciting time to be part of the world of market research. With the digital revolution powering new technological advances at every turn, the opportunities these innovations afford the market research industry are genuinely thrilling. Yet, regardless of the technology, the rapid-pace advances, the tools, and resources, it’s the researcher who [...]
Remember that recent online purchase and the short questionnaire that appeared moments after the sale confirmation? For two minutes of your time and the answers to several simple questions, you received an incentive to consider additional purchases. Where your brief survey experience concluded, the analysis of your feedback commenced. Welcome to the world of market [...]
