Data-driven World

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Why Every Organization Needs a Data Strategy

"Information is the oil of the 21st century, and analytics is the combustion engine." –    Peter Sondergaard, senior vice president, Gartner Research There was a time when the data from doing business—the numbers, the info, the facts—simply happened. It all existed because someone was engaged in business. It accumulated just because . . . Well, [...]

By |2020-03-13T20:22:13+00:00March 13th, 2020|Blog|2 Comments

2020 and Beyond for Market Research

  According to a poll from YouGov on December 2— 64% of adults surveyed said the next decade began on January 1, 2020 17% agreed with most experts who believe that January 1, 2021, will start the next decade 19% are unsure when the next decade begins Whether you side with Team 0, Team 1, or fall [...]

By |2020-03-05T20:16:35+00:00March 5th, 2020|Blog|2 Comments

4 Must-Have Traits for Success in Data Science

With all the talk about the field of data science and the growing demand for analysts, many students and interested individuals are checking out this promising field. And with good reason, as the industry offers well-paying positions coupled with a demand that sees no end. However, the analytical world of data science is not everyone’s [...]

By |2020-01-24T02:55:58+00:00January 24th, 2020|Blog|3 Comments

What to Look for in a Data Scientist

You’re in the market for a stand-out data scientist. The first challenge to hurdle is that everyone else is also looking for a superstar analyst. The second no-less-challenging obstacle presents as a job description that may be difficult to pinpoint, coupled with the reality that industry standards and benchmarks are less than exact. That’s two perplexing [...]

By |2020-01-09T18:09:24+00:00January 9th, 2020|Blog|3 Comments

What Will the Data Science World Look Like in 2020?

There’s no shortage of opinions or predictions on what’s ahead for the field of data science, dubbed in 2012 as the “sexiest job of the 21st century.”  But first, let’s look at some picture-painting stats concerning the job market for this exploding field. Job openings have skyrocketed by an incredible 650% since 2012. By 2020, [...]

By |2019-12-24T06:40:23+00:00December 24th, 2019|Blog|2 Comments

Right Brain – Left Brain: Reality or Myth?

“When your goals are clearly defined and intelligently set, you have, in essence, taken a major step toward programming your left brain. That frees your right brain to be its creative best.” -- Zig Ziglar An aeronautical engineer by education, Mr. B. tucked his pilots’ license in his back pocket and became a successful businessman, [...]

By |2019-12-18T16:10:56+00:00December 18th, 2019|Blog|2 Comments

Combining Hard and Soft Skills for Success in Market Research

There’s never been a more exciting time to be part of the world of market research. With the digital revolution powering new technological advances at every turn, the opportunities these innovations afford the market research industry are genuinely thrilling. Yet, regardless of the technology, the rapid-pace advances, the tools, and resources, it’s the researcher who [...]

By |2019-11-27T18:35:44+00:00November 27th, 2019|Blog|3 Comments

Is Market Research Right for You?

Remember that recent online purchase and the short questionnaire that appeared moments after the sale confirmation? For two minutes of your time and the answers to several simple questions, you received an incentive to consider additional purchases. Where your brief survey experience concluded, the analysis of your feedback commenced. Welcome to the world of market [...]

By |2019-11-15T12:19:24+00:00November 15th, 2019|Blog|0 Comments

Protecting Your Data from Loss and Misuse

The term “data loss” conjures up visions of computer crashes, server meltdowns, files destroyed in a fire, and other “poof, they’re gone!” scenarios. A physical loss of the actual data, however, often happens through intentional or unintentional means, by people or processes, either within or outside of the organization. Common unintentional causes of data loss [...]

By |2019-10-25T01:01:09+00:00October 25th, 2019|Blog|4 Comments
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